Astek Wallcovering’s latest release, a mural wallpaper series called ‘Eterna Nouveau’, aims to extend the company’s boundaries yet again, bringing the Art Nouveau movement into the modern age with a flair for the unexpected. Inspired by the art and design revolution that occurred at the turn of the 20th century, the ‘Eterna Nouveau’ collection combines traditional decorative designs with Astek’s innovative wallpaper technology, bridging the gap between past and present.
Established in 1985, Los Angeles-based Astek has been an industry leader in design and innovation for over 35 years. Coupling remarkable design expertise with advances in digital printing technology, Astek offers custom solutions to designers, architects and homeowners worldwide. The ‘Eterna Nouveau’ collection, however, marks the company’s first foray into an extensive selection of mural wallpapers available for purchase online directly to the clientele, a development that will likely enhance the accessibility and global reach of the brand.
Drawing its essence from the Art Nouveau progression—a design movement known for its use of long, flowing lines, organic forms, and emphasis on craftsmanship—’Eterna Nouveau’ artfully juxtaposes traditional elements with the technological advances of the 21st century. The final product is a unique blend that highlights the timeless beauty of one era while embracing the convenience and aesthetic flexibility of the present day.
Astek’s director of design, Sarah LaVoie, expressed her excitement for the new product line, stating, “Our ‘Eterna Nouveau’ collection is a celebration of the arts for the eyes, but with a contemporary twist. Through its union of historic charm and modern technology, we are now able to bring these designs alive in people’s homes.”
Enhanced with sophisticated color palettes, the mural wallpapers are designed to captivate the audience at first glance, with the assortment of available designs catering to various types of interior decor styles. From enchanting florals, abstract cityscapes, to linear geometric patterns, each captivating wallpaper offers a unique narrative. Furthermore, the wallpapers are printed using eco-friendly, UV-curable inks, underpinning Astek’s commitment towards environmental sustainability.
Online coverage for the collection has been overwhelmingly positive; design blogs and industry publications alike have praised the ‘Eterna Nouveau’ collection for its remarkable blend of old and new. Retailers such as ‘Elle Decor’ have already applauded Astek’s ability to turn traditional design on its head and bring it into the 21st century.
Given that Astek has previously collaborated with a host of notable designers and brands including The Viceroy Hotels, Richard Branson’s The Virgin Hotel in Chicago, and high-end fashion retailer Nordstrom, the ‘Eterna Nouveau’ collection will likely further solidify the brand’s position as a leading innovator in the industry.
The ‘Eterna Nouveau’ collection comes hot on the heels of the ‘Utopia’ collection from Astek, which basked in the limelight for its unique blend of abstract shapes, flora, and fauna with futuristic twists. The ‘Eterna Nouveau’ collection, however, marks a new direction for Astek, one that is deeply rooted in historic charm and propelled by modern techniques.
Astek’s ‘Eterna Nouveau’ is now available for online purchase directly from the company’s website. With this latest release, Astek continues to push the innovation envelope, closely interweaving historic charm and cutting-edge technology to create designs which are not only visually revealing but also stir the emotions, plunging the viewer into an inspired reverie of perpetual newness.
Original Source: https://www.thisiscolossal.com/2026/04/astek-wallpapers-eterna-nouveau-murals-interior-design/
